PROJECT 01
Coupon Led Campaign
Pizza Hut
Friendship Day
F&B
PROJECT STORY
CLIENT
Pizza Hut India (Yum Brands)
YEAR
2025
DURATION
15 Days
CATEGORY
F&B
BRIEF
Drive footfall and make Friendship Day offers stand out in a crowded QSR space while appealing to a young audience.
APPROACH
Partnered with a young and GenZ artist that can pull the audience to the stores.
SOLUTION
Partnered with Ahsaas Channa to create relatable, friendship-led content. Built a code-driven campaign (PHUT50) highlighting the offer in a fun, shareable way, amplified across digital platforms to drive engagement and store visits.
OUTCOME
Exceeded the coupon usage targets and drove instore footfall.Â
1.5M 
VIEWS
Reached millions with high-impact awareness.
+42% GROWTH
Coupon Usage exceeded expectations.
5.4% CONVERSION
Visitors became customers efficiently.
-28% 
CAC
Cost per acquisition dropped significantly.
.jpg)
HOW WE DID IT
We showcased freedom and connection through vast landscapes and isolated settings, emphasizing Sat-Net’s ability to deliver reliable internet anywhere. The visuals highlight clarity, uninterrupted signal, and the power of staying connected off-grid.
From hero films to paid media and the landing page, the campaign engaged remote professionals and digital nomads. Every touchpoint reinforced Sat-Net as an essential tool for work, travel, and adventure, turning complex technology into seamless, everyday reliability.
